Sandwich Board Signs Are Dangerous!

The Costs of Sandwich Board Advertising Signs


  1. Are wooden sandwich board signs dangerous? Are they safe when placed according to city code?
  2. Who pays if there’s an accident between a pedestrian and a sign? How much liability insurance is required of sign owners? How much liability insurance is apportioned to pedestrian accidents within the city budget?
  3. What is the cost/benefit to merchants? citizens? tourists?
    What is the risk/benefit to merchants? citizens? tourists?


Submit your answers below:

Accident report: Sandwich Board Sign Injures Pedestrians on Downtown Prescott Street, October 14 2016

Deceased was walking along Whiskey Way on a nominal weather day using her mobility cane. A careless runner pushed through a crowd of children leaving their school. Several people bumped into each other, with a few falling down.


Deceased attempted to step aside while untangling her cane from a sandwich board advertising sign. Such open wooden frame barriers are positioned approximately every 10 feet. Other pedestrians were also injured as signs broke apart or flattened on the sidewalk. A cascade of signs and bodies caused many additional falls.


Deceased struck her head on a sharp sign edge and a second time as she fell onto the street, unconscious.


Since the signs that caused injuries were legal under the city’s ordinance, no citations were issued. Liability remains to be determined. Lawsuits are expected against the city, merchants, and sign distributors. The careless runner has not been located, probably ducking into a local bar after the chaos, perhaps not even realizing its cause.


Let’s prevent this accident from happening! Any pedestrian is vulnerable to unsafe signage, anywhere. And, about those saw horses and barriers that warn of unsafe pavement, they’re dangerous, too! Tell Prescott City Council to ban advertising sidewalk signs and fix sidewalks that need fixing.


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Author: slger

Susan L. Gerhart (slger) is a retired computer scientist. Her professional specialities included software engineering research, technology transfer management, and computer science education, see SLGer's Research Autobiography. Susan is active in a lifelong learning institute (OLLI) at Yavapai College in Prescott Arizona. She has facilitated courses on podcasts, Twitter, the Singularity, and climate fiction. "As Your World Changes" blog describes her journey with vision loss into the spectacular world of assistive technology and the frustrating practices of accessibility. She writes with the NVDA screen reader, reads books from Bookshare on a BookSense, and listens to podcasts on an iPhone. slger123 on Twitter records her favorite articles and occasional comments on life and politics. Creative writing courses led her to undertake "A Chip On Her Shoulder", a novel asking the questions: "how did we get into the privacy mess of modern social media?" and "Are we now just 'packets of data formerly known as people'?" Contact: slger123 at gmail.com

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